Monthly Archives: August 2022

Transcreation in Marketing and Advertising

Transcreation involves a total overhaul and re-working of content. Transcreation, as the name suggests, employs creativity in the translation process. The intent is kept – wherever possible – but the content is recreated, adapted, reworked to be as genuine and culturally relevant as possible in the target language. Because resonating with the target audience is…

7 Steps to Get a Website Localization





7 Simple Steps to Kick-start Your Website Localization Process Please follow these tips to prepare your website for localization. Website content localization involves: 1. Encode and serve your pages as Unicode If you are planning on localizing your site into different languages than the best encoding you should choose for your web pages is Unicode. Unicode…

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